Matti Bunzl, Anthropologist at the University of Illinois at Urbana-Champaign, describes the two permanent exhibits at Vienna’s Jewish Museum. The first is a room of holograms, each hologram containing images that collectively communicate a theme in Jewish experience. The theme Worship, for example, brought together images of Kiddush cups and Torah shields from different time periods. The holograms explored the idea of objects-as-heterotopias: they changed when viewed from different angles, they served as memory aids—they became mirrors for the visitor’s own history rather than dictating a history to the visitor. The holograms refused to assume historical, truthful authority. The second exhibit was essentially a sort of open storage room full of objects without labels, again encouraging the visitor to draw from their own experiences to make the objects important.

The museum has been often criticized for its lack of historical narrative; many visitors have found its interpretation of and memorial to the Holocaust inadequate. Bunzl explains how Jews have been manipulated as a group throughout the history of Austria—first, how they were excluded as degenerates to define a white Austria in contrast, then how they were absorbed and ignored in the wake of Austria-as-victim of the Nazis, and finally, how they have been celebrated as evidence that Austria is a liberal, European-Union-class nation. The curators of the museum have used their institution to defy the government’s manipulation—to encourage visitors to construct their own Jewishness. Unfortunately, this subtlety is often lost on the uninitiated visitor.